Meet the Team

  • Laurent

    Born in California, USA in 1983, Laurent began his journey into the luxury watch industry in 2008. In 2021, he relocated to New York to further expand the business across the United States.

  • Karl

    Born in New Jersey, USA in 1985, Karl moved to the United States in 2007 to pursue a career in software engineering. He later integrated his product and tech expertise into the family business.

  • Kevin

    Born in New Jersey, USA in 1993, Kevin moved to the United States in 2018 to pursue a career in software engineering, and more recently joined forces.

  • Roger

    Born in Beirut, Lebanon in 1960, Roger founded the first store in the early 1980s. He continues to oversee the jewelry operations in Beirut to this day.

The Family Tradition

For six generations, our legacy as jewelers is steeped in a rich heritage, enduring craftsmanship, and an unwavering passion for precious gems.

East to West

Building on our storied legacy in Beirut, Lebanon, we are excited to extend our renowned craftsmanship and exclusive selection of exquisite pieces to the United States, marking a new chapter in our family's history.

  • Exceptional Service

    Our commitment to exceptional service guarantees a seamless shopping experience for all customers. Quality meets excellence here.

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  • Complimentary Shipping

    Enjoy peace of mind with our complimentary shipping insurance. Your purchases are protected from damages during transit.

    Shipping 
  • Returns

    Simplify the return process by reaching out to us directly regarding your order. We're here to assist you every step of the way.

    Refund